INVESTIGATING FACTORS AFFECTING CUSTOMER REPEATED PURCHASING INTENTION IN ONLINE SHOPPING: THE MEDIATING ROLE OF SATISFACTION
نویسندگان
چکیده
This research examines the relationship between website quality, customer perceived value, satisfaction, and repeated online purchasing intention in Lebanon. A quantitative approach was used, data from 385 shoppers were collected through an survey. The results indicate that quality significantly predicts intention. Customer value also satisfaction purchase intention, while These findings highlight importance of shaping perceptions, behavior.
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ژورنال
عنوان ژورنال: BAU journal. Society, culture & human behavior
سال: 2023
ISSN: ['2789-8296', '2663-9122']
DOI: https://doi.org/10.54729/2789-8296.1146